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Analyzing Marketing Campaign Performance: A Business Intelligence Approach Using Power BI, PostgreSQL and Python.

Nov 1, 20247 min read

How can marketing campaign data be leveraged to optimize ad performance, reduce costs, and improve conversion rates across channels and devices? ·...

Analyzing Marketing Campaign Performance: A Business Intelligence Approach Using Power BI, PostgreSQL and Python.

How do Cyclistic’s casual riders and annual members use Cyclistic’s bikes differently?

May 7, 20237 min read

Insights into the Differences Between Cyclistic's Casual and Annual Bike Share User Behavior in Chicago, 2022-2023. · Introduction Cyclistic: A...

How do Cyclistic’s casual riders and annual members use Cyclistic’s bikes differently?

My First Data Analytics Article

Mar 22, 20232 min read

Hi, I'm Boluwatife. It's finally time to take blogging seriously. After so many months of shying away from writing. I have decided to write about my...

My First Data Analytics Article